Why We Rebranded: A New Look for a Legacy of Service

After 75 years of serving Armenian students and communities, we felt it was time to evolve—not in mission, but in how we express it.

The Armenian Educational Foundation (AEF) has always been driven by a clear purpose: to provide access to quality education for Armenians around the world. But as our impact grew and our programs expanded, our brand no longer reflected the scale, clarity, or vision of who we had become.

That’s when we partnered with Braind Branding Agency.

Together, we embarked on a thoughtful rebranding journey—one that honored our history while building a clearer, more modern identity for the future. The process began with deep conversations about our values, our beneficiaries, and our global community of supporters. From there, Braind developed a new visual identity and messaging system that captured the heart of AEF: purposeful, transparent, and human.

What’s Changed:– A refined logo that builds on our legacy with modern simplicity– A new color palette and design language that feels both grounded and inspiring– A more cohesive digital presence, including this very website– Clearer communication of our mission, programs, and impact

This rebrand is more than a fresh coat of paint — it’s a renewed commitment to the generations we serve. We’re proud to continue our mission with clarity, purpose, and a brand that’s ready for the future.

We thank the team at Braind for helping us tell our story, visually and verbally, with the care it deserves.